Table of Contents
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Chapter 5: Online Security and Payment Systems
Chapter 6: E-commerce Marketing and Advertising Concepts
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
Welcome to the Companion Website for E-commerce 2019: Business. Technology. Society, 15th edition
This site contains a variety of student resources, including:
- additional projects, exercises, tutorials, and links to useful e-commerce resources
- links to tech tutorials
- information on building a business plan and raising capital
- career information
To access these resources, click on a chapter number on the navigation bar above.
Instructors: For faculty resources, including the instructor's manual and PowerPoint presentations, please visit Pearson Higher Education’s Online Resource Center for this book.
Copyright © 2019 Kenneth C. Laudon and Carol G. Traver
