Chapter 4
Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Learning Objectives | Projects and Exercises
Learning Objectives
After reading this chapter, you will be able to:
- Understand the questions you must ask and answer, and steps you should take, in developing an e-commerce presence.
- Explain the process that should be followed in building an e-commerce presence.
- Identify and understand the major considerations involved in choosing web server and e-commerce merchant server software.
- Understand the issues involved in choosing the most appropriate hardware for an e-commerce site.
- Identify additional tools that can improve website performance.
- Understand the important considerations involved in developing a mobile website and building mobile applications.
Copyright © 2019 Kenneth C. Laudon and Carol G. Traver