Errata

Chapter 3, page 116: The first full sentence should read: “Although journalists talk glibly about “Internet” time—suggesting a fast-paced, nearly instant, worldwide global change mechanism—in fact, today’s Internet had its start about 57 years ago and evolved slowly in its first few decades, before accelerating with the development of the Web and mobile platform.”
Chapter 3, page 157: The second sentence in the last paragraph should read: “HTML5 enables not only video but also animations and interactivity with the assistance of CSS3, JavaScript, and HTML5 Canvas, an element used to draw graphics using JavaScript.”
Chapter 3, page 182: Question 2 should read: “What is an IPv6 address and why are they necessary?”
Chapter 5, page 311: The second-to-last sentence of the second full paragraph should read: “Figure 5.13 illustrates the number of consumers that use various payment methods.”
Chapter 6, page 347: The second sentence under Intensity and Scope of Usage should read: “In 2018, about 85% of the U.S. population regularly uses the Internet, spending over 6 hours a day using digital media (eMarketer, Inc., 2018a, 2018c).”
Chapter 6, page 353, Figure 6.4: The second sentence of the caption should read: “The percentage of those actually purchasing has increased to almost 80%.”
Chapter 6, page 359: The first sentence of the second paragraph should read: “Companies will spend an estimated $224 billion on advertising in 2018, and an estimated $111 billion of that amount on online advertising, which includes display (banners, video, and rich media), search, sponsorships, classifieds, lead generation, and e-mail, on desktop and laptop computers, as well as mobile devices (see Figure 6.5).”
Chapter 7, page 442: The first sentence in Mobile Ads should read: “Facebook introduced Facebook for Mobile in 2007.”
Chapter 7, page 457: The second sentence of the last paragraph should read: “Currently, about 70% of Pinterest’s users are women, and while this might change over time, your offerings will have to be attractive to women.”
Chapter 7, page 462: The last sentence should read: “Analysts estimate that by 2021, m-commerce will account for more than 50% of all e-commerce in the retail and travel industries.”
Chapter 9, page 639: The second-to-last sentence in the last paragraph should read: “For instance, in 2018, over 120 million people are expected to use a mobile device to research travel and over 75 million are expected to actually book travel using a mobile device, accounting for about 35% of all digital travel sales revenue.”
Chapter 10, page 669, Figure 10.2: The caption should read as follows: “The various entertainment industries generate over three-quarters of U.S. media revenues.”
Chapter 10, page 693: Under E-books and Online Book Publishing, the sentence that reads “Physical and digital print books sales were roughly equal for the first time, around $7.5 billion each.” should be deleted.
Chapter 10, page 693: The last sentence should read as follows: “E-book sales remained stable at around $7.9 billion (including indie e-books) published through various online channels, the largest being Amazon (see Figure 10.11).”
Chapter 10, page 703: The second sentence in the second full paragraph should read: “The term “home entertainment” has become somewhat of a misnomer, as viewing has extended far beyond the home.”
Chapter 12, page 779: The second sentence in first paragraph under Section 12.1 should read: “The total amount of B2B trade in the United States in 2018 is expected to be about $13.2 trillion, with B2B e-commerce contributing about $6.1 trillion of that amount (U.S. Census Bureau, 2018; authors’ estimates).”