Table of Contents
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Chapter 5: Online Security and Payment Systems
Chapter 6: E-commerce Marketing and Advertising Concepts
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
Learning Objectives
After reading this chapter, you will be able to:
- Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
- Understand the key factors affecting the online publishing industry.
- Understand the key factors affecting the online entertainment industry.
Copyright © 2019 Kenneth C. Laudon and Carol G. Traver
