Table of Contents
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Chapter 5: Online Security and Payment Systems
Chapter 6: E-commerce Marketing and Advertising Concepts
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
Learning Tracks
Pearson Higher Education’s Online Resource Center for the book provides access to instructors to a collection of learning tracks—additional essays by the authors that provide instructors and students with more in-depth content on selected topics in e-commerce. Learning Tracks include:
- 1.1 Global E-commerce: Europe
- 1.2 Global E-commerce: China
- 1.3 Global E-commerce: Latin America
- 6.1 Basic Marketing Concepts
- 6.2 Consumer Behavior Models
- 6.3: Blogging for Business
- 7.1: Social Media Marketing: Facebook
- 7.2: Social Media Marketing: Twitter
Copyright © 2019 Kenneth C. Laudon and Carol G. Traver
