Ecommerce Essentials Azimuth Interactive
HomeChaptersTable of ContentsChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Resources
Table of Contents
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Chapter 5: Online Security and Payment Systems
Chapter 6: E-commerce Marketing and Advertising Concepts
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Chapter 3

E-commerce Infrastructure: The Internet, Web, and Mobile Platform

Learning Objectives | Projects and Exercises

Projects and Exercises

Project 1: E-mail Timeline

Prepare a timeline on the history and development of e-mail. You can explore the following links for background to get started:

Project 2: Digging into Internet2

Explore Internet2. Choose an initiative (you can find a list at Internet2 Initiatives) and explore it further. You can find a lot of valuable information on Internet2’s Internet2 Media Kit page. Prepare a short report or presentation on your findings.

Project 3: Does the iPhone Change Everything?

Investigate the impact of Apple’s iPad, iPhone, and other mobiles on the growth of m-commerce. In what ways are e-commerce firms using these phones to offer products and services? Surf the Web to find at least three examples and prepare a short report or presentation on your findings.

Project 4: Create-A-Blog

As of early 2019, both  Tumblr and Wordpress allow you to easily create a blog, free of charge. Visit both sites, as well as third-party reviews of both, and prepare a chart comparing the functionality offered by each. Which would you choose if you were to create a blog, and why?

Project 5: Tracking Internet Growth in Europe

Examine Internet usage in Europe and the U.K. What are the demographics of Internet usage in these regions? Use a spreadsheet program to create a bar graph to illustrate the growth of Internet usage in Europe in at least five countries during the period 2008–2018. Start by checking InternetworldStats. The United Nations Conference on Trade and Development's biennial Information Economy Report 2017 and UNCTAD B2C E-commerce Index 2018  also provide useful information.